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STÄRK Hockey’s reason for being is simple: the industry needs a challenger brand that can deliver on value while creating products that are both exclusive and desirable.
We build product lines based on growth rates and body shapes.
Unlike the other brands that over market and over-design their products, we make high-quality equipment that is conceived with the simple idea of giving the player what he needs at a price he can play with. Don’t be surprised by the funny price points. We work on a lean cost-plus model, that allows for us to offer the best possible retail price on every item we sell.
EQUIPMENT THAT FITS.
We care about the quality of our products as much as we care about making them fit properly. Our unique product segmentation allows for our hockey experts to design items that meet your specific performance needs while matching your body shape and growth rate. (Girls, Boys, Kids or adults should not be wearing the same scaled down equipment).
Our products are inspired by the confidence, passion, courage, and pride of every player. We take extra care in knowing exactly what our users are looking for and we create products that work for them and other players just like them.
The rink is our lab.
Through collaborative innovation, our gear is designed for all body shapes and sizes, and we couldn’t have done it without your help. We are fortunate to have so many players participating in our research to help us create innovative hockey equipment geared specifically for you.
We design our products with value in mind while constantly evolving based on real customer feedback. We commit to creating great products while lowering the barrier to entry by making hockey affordable again.
HOCKEY MADE FOR GIRLS
Girls Hockey is the only growing segment in hockey. Between hockey and Ringette there are 400, 000 strong and to this day they still can’t purchase equipment that fits their body shape and growth rate. Girls will reach 98% of their total height by age 14 in contrast to boys whom are just at 89% and still have plenty of growing to do.
When interviewed, girls shared their discontent with the selection of hockey equipment made to fit their needs. They stated on multiple occasions that they are always making compromises between the proper length vs. width or protection vs. size. (Jr vs. Sr)
The “Shrink it and Pink it” solutions proposed by our competition just doesn’t cut it anymore and STÄRK is proud to pioneer the movement for proper fitting hockey equipment that is made for girls. All of our products are developed with the help of female hockey players of all ages and Elizabeth Coulombe, Industrial Designer.
