Talk about GOALS! We love what Founder, Caroline, is doing over at GOALS Sports.
“Where women’s sports business, activism & inspiration intersect.”
From the website:
Look, the stories are all too common: young girls dropping out of sports in record numbers, pay gaps on the field and off, exploitation, lower endorsements, minimal acknowledgements. The list is endless. We need more. More money. More opportunities. More support. More coverage. More power.
Enter GOALS, where I’m offering a place for you to show up, connect, learn, and feel fully equipped to meet the sports world – a world that wasn’t built for us.
I’m a feminist scholar that works in the sports industry and has a fire in my soul about empowering women from the field, to the front office, and everywhere in between. With my grit that comes from being a life-long athlete, and my dual degrees in Marketing and Women/Gender Studies from Penn State, I have set out to advance gender equality in sports and beyond.
“The data clearly shows that girls who play sports become women who lead. The connection between female empowerment and sports is undeniable.”
I have centered my life around sports because I have personally experienced the profound impact that a positive athletic experience can have on young women and girls. The data clearly shows that girls who play sports become women who lead. The connection between female empowerment and sports is undeniable, and I am a living, breathing example of that connection. Athletics have led me down the path of leadership: I currently work in the sports industry as the Vice President of Partnerships and Runner Experience at the DICK’S Sporting Goods Pittsburgh Marathon, and I’m the Head Girls High School Basketball Coach at Shady Side Academy in Pittsburgh, PA. These experiences on and off the court have allowed me to show up for myself and others.
I will be your subject matter expert on all things Women’s Sports, Women in Sports, and the Business of Women’s Sports. The rate of change in women’s sports is one of the most exciting trends in the sports industry right now, and I am here to show up every day in this space so that we can advance women’s sports, and reach our GOALS together.